There was a time where it appeared like gamers would buck Activision’s trend of releasing a new Call of Duty game every single year, because many started to cry foul and felt that the franchise was being overplayed. Well, these same gamers still haven’t spoken with their wallets, because once again, the latest Call of Duty title has gone on to sell like hotcakes during its launch weekend, so clearly Activision can still essentially print money with the CoD franchise.
Over its first three days of being available, Call of Duty: Black Ops 4 sold $500 million worth of copies. It also went on to set franchise records for concurrent players online, as well as for twitch views. Those records and sales figures don’t really show signs of the CoD beast slowing down anytime soon.
I’m a bit surprised that Blops 4 sold so well, because it doesn’t feature a campaign, so it’s multiplier focused, which may not sit well with gamers like myself that still enjoy a solid FPS campaign. That clearly doesn’t matter to most though, which isn’t that surprising considering the swell of gamers flocking to multiplayer only titles that happen to feature a Battle Royale mode.
Hey, congratulations to all involved, whether you like the franchise or not, you have to respect its power and draw.
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