Activision Can Still Print Money With Its Call of Duty Franchise

There was a time where it appeared like gamers would buck Activision’s trend of releasing a new Call of Duty game every single year, because many started to cry foul and felt that the franchise was being overplayed. Well, these same gamers still haven’t spoken with their wallets, because once again, the latest Call of Duty title has gone on to sell like hotcakes during its launch weekend, so clearly Activision can still essentially print money with the CoD franchise.

Over its first three days of being available, Call of Duty: Black Ops 4 sold $500 million worth of copies. It also went on to set franchise records for concurrent players online, as well as for twitch views. Those records and sales figures don’t really show signs of the CoD beast slowing down anytime soon.

I’m a bit surprised that Blops 4 sold so well, because it doesn’t feature a campaign, so it’s multiplier focused, which may not sit well with gamers like myself that still enjoy a solid FPS campaign. That clearly doesn’t matter to most though, which isn’t that surprising considering the swell of gamers flocking to multiplayer only titles that happen to feature a Battle Royale mode.

Hey, congratulations to all involved, whether you like the franchise or not, you have to respect its power and draw.


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Tags : Call of Duty: Black Ops 4
Matt Heywood

The author Matt Heywood

Matt Heywood is the founder and EIC of where he strives to make you a better geek, one post at a time! When he’s not scouring the Internet for interesting nuggets of awesomeness he can be found in his secret lair enjoying the latest and greatest video games, taking pictures of toys, or talking Star Wars on EB’s Star Wars Time podcast show.