I’m starting to think the marketing team over at People Can Fly is full of geniuses. First they parodied the Halo 3 diorama commercial with perfection, and now they’re taking on the Call of Duty franchise. This time they just didn’t make a commercial, these crazy b*stards designed a site for it with a full fledged downloadable game in Duty Calls! It’s no joke either. The download is about 759 MB, and requires a decent bit of processing power to run efficiently. Basically, it’s a 4 minute-plus interactive commercial with the end being an actual Bulletstorm trailer.
If you don’t want to download the game for yourself I’ve posted a video of it below. It is pretty comical once you play it. Love the “boring” phrase after every trigger pull, and the dig at COD’s penchant for using the slow-mo cam while shooting an important target. Check it out below. You’ve been thinking that this could be the most creative use of marketing a videogame has ever seen…
[#ff entbuddha] “Making you a better geek, one post at a time!”
Via [DutyCalls] [#ff bulletstorm]