Call of Duty: Black Ops 4 has set a new record for Activision in terms of sales, which quite frankly we should all be used to during this time of year, because each new COD release always tends to break at least one type of video game sales record. The record Black Ops 4 broke was for launch day digital sales, which were the highest the franchise has ever seen. It set new publisher records on Battle.net, the PlayStation Store, and the Xbox Store.
While this is yet another record for Activision’s Call of Duty series, I think it hints at a shift in how gamers are buying their games these days. I believe these digital sales records show that gamers are shifting away from retail disc releases, and are finely transitioning to digital versions of games, which can be pre-downloaded and unlocked as soon as the game’s release date hits. I can remember a time when gamers didn’t think digital versions of games would take off, mostly due to aftermarket opportunities to sell your old games, but it seems the convenience of getting a digital title right away, without having to leaver your home, has become too great to pass up.
Anyway, kudos to the developers for making another quick-selling COD title!
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