Activision is rich as f*ck, and it’s all thanks to their Call of Duty franchise. For the fourth year in a row now they’ve released the most successful entertainment launch of the year. Call of Duty: Black Ops 2 sold $500 million worth of games in only 24 hours. $500 MILLION IN 24 FREAKING HOURS!! That is insane to think about considering a new COD game gets released every single year. You’d think that the franchise would’ve lost its luster by now, but that’s obviously not the case. Gamers are still eating the Call of Duty series up en mass, so I guess the whole fatigue factor is non-existent, and until this money train gets derailed you better prepare for annual COD releases until the end of days.
Here’s to making piles of cash on a video game! Suck it movie industry, the new cash cow in entertainment is clearly gaming! You can read the full press release after the break to soak in the immensity of Black Ops 2’s retail success. You’ve been wondering if Call of Duty Modern Warfare 30 and Black Ops 25 will be any good…
CALL OF DUTY®: BLACK OPS II DELIVERS
MORE THAN $500 MILLION IN WORLDWIDE RETAIL SALES
IN FIRST 24 HOURS
Santa Monica, CA – November 16, 2012 -Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today announced that for the fourth consecutive year, the Call of Duty® franchise has delivered the biggest entertainment launch of the year. The highly-anticipated Call of Duty®: Black Ops II has achieved an estimated sell-through of more than $500 million worldwide in the first 24 hours of its release, according to Chart-Track, retail customer sell-through information and internal company estimates.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
On November 13, 2012, millions of fans attended more than 16,000 midnight openings at retail stores worldwide. Reflecting the wave of excitement that swept the globe, Call of Duty: Black Ops II drove social conversation in its first 24 hours as it was a top trending topic globally on Twitter in 23 cities worldwide. Additionally, there have been more than 30 million YouTube video views of the game’s live-action ‘Surprise’ launch trailer since its release on October 29, 2012.
“Call of Duty has become more than a product people buy, it’s become a brand people buy into. And every November we do more than just launch a game, we kick off an annual, unofficial but worldwide phenomenon called Call of Duty season,” said Eric Hirshberg, CEO of Activision Publishing. “I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
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