DC and Warner Bros to Launch DC Super Hero Girls
DC Entertainment and Warner Bros. are embarking on what they call an “unprecedented initiative” by launching the DC Super Hero Girls line of products, which will target girls ages 6-12. Comics and graphic novels are just the tip of the iceberg as the full scale of products will include things like TV specials, made-for-videos, toys, apparel, books, an action figure line from Mattel, LEGO themed sets, and much more.
The line will feature female superheroes and supervillains from the DC universe and put them in their teenage years, at a time when they have yet to discover their full super-power potential. Characters will include Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana, and many more.
“DC Entertainment is home to the most iconic and well-known superheroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”
“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President and Chief Operating Officer of Mattel. “Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know superhero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”
The Fall of 2015 will see the beginning of an “immersive digital experience, original digital content and digital publishing – providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play.”
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