It would seem that the massive advertising campaign behind the epic sci-fi blockbuster hit from Bungie was a huge success. In just 24 hours Destiny has managed to break records and sell over $500 million worth of copies, making the game the biggest selling new IP of all time! Besides this massive achievement, Destiny was also the biggest selling day one digital release in console history. So congratulations to both Activision and Bungie for the huge success that is Destiny.
Destiny has done so well, that Activision has said it is well on its way to becoming the publishers next bilion dollar franchise. Activision are more than impressed with the title, as stated in the quote below.
“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”
The Destiny servers have been running for almost two days now and the game is flooded with players, surprisingly though Destiny has not suffered any server outage and Guardians are still playing along merrily. Destiny is a huge game, and so most reviews for the title are not available yet, keep checking back to Entertainment Buddha for Matt’s very own.
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