Disney made a little investment six years ago into an indie franchise called Star Wars, which was started by George Lucas, aka the Maker, also known as the God of Geeks and many other nerdy titles. At the time the company dropped a whopping $4 billion to buy the rights from Lucas, which may have sounded risky to those humans living in an alternate dimension, but if you had half a pop culture brain at the time of the sale, you knew it was only a matter of time before Disney would be making bank.
While I believe Disney made back their $4 billion long ago — think Star Wars licensing my friends — it was revealed last week that the company has made $4.8 billion alone on Star Wars box office sales, so I guess we can now officially say that Disney has recouped their investment plus some. That number is derived from the ticket sales for The Force Awakens, Rogue One, The Last Jedi, and Solo. Considering Solo was considered a box office flop, that number could be well over $5 billion if Bob Iger and company didn’t get cocky and release Solo a few short months after the divisive The Last Jedi.
I don’t think this is news to any hardcore Star Wars fan, and like I said, if you factor in the Star Wars licensing Disney owns, I’d imagine the investment was recouped years ago, but if we’re only going off box office sales, I guess it’s time to celebrate, or at least wish that we all had billions of dollars to buy our favorite geeky franchises to do what we want with.
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