ICYMI: Here are the Key Moments from Yesterday’s Apple Event
The problem with being on top is staying on top. Things have been working out well for Apple over its forty year history, and yesterday’s event aimed to maintain their king of the hill status. Here’s a quick rundown of what was revealed:
Nintendo x Apple: a match made in Mushroom Kingdom
The most recognizable face in all of the video game realm is dropping down a pipe and into your iPhone. Super Mario Run is exactly that: a runner complete with coins, goombas, and flagpole sliding. All the elements that made Mario so great over the past three decades. The game also has an option that allows users to race against one another and earn points to create and build their own Mushroom Kingdom.
Check out the gameplay video from Nintendo below:
Apple Watch: Take 2
At first glance, not much has changed with the Apple Watch. The face remains square, the crown is still there, and a bevy of bands are available to choose from. What’s different is what’s inside. The Apple Watch Series 2 boasts a processor that’s fifty percent faster and a screen that’s supposedly twice as bright as the original that was released a year ago. Along with these updates, Apple teamed up with Nike to create a model geared towards guilt-tripping users into running more frequently, and provides a sharp, sporty watch style for the active user. Even the Series One Watch is getting an upgrade to match the processor in the S2 at a cost that’s $100 less than the new release. While Apple has disbanded the super-luxury style watches that started at $10,000, they have created a ceramic S2 that starts at a mere $1,249 for those interested in a more unique style.
The iPhone 7 and RIP jack
Perhaps the biggest announcement came with the iPhone 7 and 7 Plus reveal. It’s been long suspected that Apple was going to remove the standard headphone jack from its new model, so it shouldn’t come as a surprise that they followed through on that rumor. Apple has always caused derision among users–and the market–with their hardware updates when first revealed, but it doesn’t take long for acceptance to take place. This is usually followed by third parties creating products to provide consumers with options outside of Apple products. With the removal of the headphone jack, Apple also revealed the AirPods. The wireless (literally) headphones connect to any Apple device and allow users to use Siri, make calls, and of course, listen to music. The AirPods hold a five-hour charge, and can be recharged in the accompanying case.
As users have heard time and time before, the new iPhone is the “best ever”. One of the biggest “why haven’t they done this already” questions has been answered, in that the new iPhone is water resistant. Android has been on this game, so it’s not new to the industry, but Apple faithful can now breathe a little easier when they get caught in the rain with their phone. The camera is always a big upgrade, and the 7’s camera features a 12 megapixel back camera, and a 7 mp front-facing camera as well as image stabilization for more clean and clear photos. The 7 Plus features dual cameras on the back to provide wide-angle and telephoto options when taking pictures. Another upgrade the phone receives is the Retina HD display, which has been previously available on MacBooks and iPads, and now on the iPhone. The A10 chip increases processor speed and boasts the longest battery life the iPhone has seen to date due to the high-efficiency core.
If you want to check out the full video of the Apple Event (including Tim Cook’s Carpool Karaoke with James Corden), click here.
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