I wrote a few days ago about some pretty ridiculous tweets that Rashard Mendenhall of the Pittsburgh Steelers was making in regards to the death of Osama Bin Laden. Well, just like Tiger was stripped of some of his endorsements over the fact that he was f*cking anything with a v*gina, Mendenhall has lost his Champion endorsement, which he just extended last Sunday. Oops! His tweets were pretty moronic, but did they justify him losing out on an endorsement? Obviously Champion thought so as you can see by their statement below.
“Champion is a strong supporter of the government’s efforts to fight terrorism and is very appreciative of the dedication and commitment of the U.S. Armed Forces. Earlier this week, Rashard Mendenhall, who endorses Champion products, expressed personal comments and opinions regarding Osama bin Laden and the September 11 terrorist attacks that were inconsistent with the values of the Champion brand and with which we strongly disagreed. In light of these comments, Champion was obliged to conduct a business assessment to determine whether Mr. Mendenhall could continue to effectively communicate on behalf of and represent Champion with consumers. While we respect Mr. Mendenhall’s right to express sincere thoughts regarding potentially controversial topics, we no longer believe that Mr. Mendenhall can appropriately represent Champion and we have notified Mr. Mendenhall that we are ending our business relationship. Champion has appreciated its association with Mr. Mendenhall during his early professional football career and found him to be a dedicated and conscientious young athlete. We sincerely wish him all the best.”
Maybe Mendenhall’s punishment is a little harsh, but in this day and age of social networking and overly sensitive media, I’m not surprised that he lost his deal. This just goes to show you the power of social media applications like Twitter. You never know who you’re going to offend, or which tweet may get you in trouble. When it comes to being in the spotlight like Rashard, sometimes its better to keep personal opinions to yourself. Check out the video below to see what the ESPN talking heads think about this incident. You’ve just lost a few million bucks because of a few disgruntled tweets…
[#ff entbuddha] “Making you a better geek, one post at a time!”